The Mother Of All Lost Sales Is An Unasked Question.
Learn Your Customers Needs With
Digital Needs Assessment™
& Increase Your Closing Percentage Up To 40%
Know & analyze your customer’s needs well in advance before making your first customer engagement. Building value is easy when you know what the other person needs. Convert more of your hard-earned web traffic into leads with Digital Smart Needs™. Use your customized link within your CRM tool to drive up customer contacts. Our training and coaching will ensure effective implementation and utilization.
Some people in automotive believe the internet killed car sales.
We believe, lack of consistent effective customer needs and wants qualification kills car sales.
Problems Digital Smart Needs™ Solves For You
✔ Too many internet leads, not enough staff to follow up with all of them
✔ Not all leads are created equal. Some are of higher value than others!
✔ Internet sales teams lump them all into “Bad Leads” and stop trying
✔ Internet sales teams don’t know where to focus their activities
✔ It is difficult to build car value online without knowing what matters to your customers
✔ Internet customers lack of vested interest and aren’t as committed as a walk-in customer
✔ Salespeople lack an effective, consistent, measurable qualification process
✔ Customers don’t have the product knowledge necessary to select the best vehicle
How it works
Step 1
We help you engage existing internet leads by providing links to your smart Digital Smart Needs Assessment™ to use in messaging like email templates, texts templates and scripts.
Step 2
We create call to actions on and give customers the option of assessing their needs online so you can better help them.
Step 3
We help your sales team understand the value of assessing your client’s needs both online and in-person by installing Digital Smart Needs Assessment™ on your showroom floor.
BENEFITS, Measurements, & Successes
Learn what your customers want and get analytics you can use to tailor future marketing efforts and sales processes.
Increase showroom closing percentage. Increase online leads closing percentage. Increase engagement percentage.
Generate commitment from your customers, on avg, your customers will spend 8 minutes on Digital Smart Needs Assessment™.
Increase website conversions to leads from your website visitors.
Better engagements between salespeople and customers when your associates know what your buyer needs.
Create better customer experiences, which also improves your CSI.
Better focus on internet lead handling by focussing on your highest value buyers.